| |
|
|
| Biographies |
| |
 |
|
 |
|
Cheri Cross
Client Partner/Strategist
Cheri Cross is a communications
professional with more than 30 years experience. She is recognized
nationally for developing comprehensive integrated marketing programs,
which include new media solutions. Cheri served as a client partner
at the international Internet consultancy, Viant Corporation, where
she managed engagements with Polaroid Corporation and International
Data Corporation. Cheri's experience includes serving as national
director of publications for Price Waterhouse and as an art director
for Corporate Annual Reports (now Addison), where her accounts included
Texaco and Salomon Brothers. She was director of communications
for Northfield Mount Hermon School (NMH) and for Mount Holyoke College.
Cheri’s work at NMH and the Mount Holyoke programs garnered more
than 25 national awards for their concept, design and effectiveness,
including three CASE Grand Gold awards, which recognize the highest
achievement among all educational institutions.
Cheri holds a Master of Science degree in Internet
Strategy Management.
For her thesis, she worked with UNESCO at their United Nations headquarters
in Paris to restructure and, with Tim, to redesign their Communications
& Information Sector Web site. Cheri has been very active in the
Council for the Advancement and Support of Education (CASE). She
has been a frequent speaker at national workshops and conferences;
and, she was a faculty member of CASE's Summer Institute in Communications,
a member of the National Communications Commission, a District I
board member, and a CASE international board trustee. |
| |
|
|
|
| |
|
|
 |
|
Tim Toffoli
Creative and Technology Director/Designer
Tim Toffoli is an award-winning
designer who creates print and new-media resources such as Web sites,
CDROMs and other multimedia presentations that support institutional
marketing strategies. A classically schooled designer and painter
with a B.A. degree in art studio from the University of California
at Davis, Tim became interested in computer-aided design in 1984.
His experience includes serving as publishing director for Mirage
Studios, creator of the popular Teenage Mutant Ninja Turtle phenomenon.
At Mirage, Tim was responsible for the creation and publication
of the company's myriad identity programs, including their licensing
style guides worldwide.
Tim was design director at Mount Holyoke College, where he was responsible
for the design of all institutional communications, including direct
mail publications; two periodicals, including a weekly newspaper;
two Web sites; advertisements (print, television and radio); video;
the institutional signage system; and a hardbound book—all of which
totaled more than 250 projects annually. He also worked with the
Women's College Coalition and the Ad Council on a national campaign
promoting the benefits of higher education for women through their
"Expect the Best" Web site.
National awards include: CASE
Grand Gold for the Mount Holyoke College Web site, 1997; and
CASE Silver Award for the Campaign for Mount Holyoke Web site,
1999.
|
| |
|
|
|